The Urban Countess


Coffee. Croissants. Crochet. Vol 2

Coffee|Croissants|CrochetAriana CountsComment
Let's sit and talk with coffee, croissants, and some crochet! |

Coffee + Croissants + Crochet

Dear Tribe,

It’s been quite a minute since we’ve sat down with a coffee, some croissants, and a little crochet action, but I’m so happy to be back! I’m going to share with you what’s been going on, but first! Let me give you the deets of what I’m working with while we’re talking.

  • Coffee - Cinnabon with French Vanilla Creamer
  • Croissant - Plan buttery goodness
  • Crochet - Currently working on a new double strand purple and gray scarf with fringe (and I’m geeked about it!!!)

I think there are a lot of times when it’s nice to peek behind the curtain when it comes to businesses. The plan is to share with you the ups and downs of small business life, so let’s just jump right in! 

Let's sit and talk with coffee, croissants, and some crochet! |

I Did Things My Way

There are many goals that I’m wanting to accomplish with The Urban Countess and I’m the type of person that wants everything done in the “right” way. I know you’re thinking, ‘well what in the hell is the “right” way?’ It used to mean that I would do a bunch of research on what I wanted to accomplish, see how my favorite people went about it, and try and implement it myself. I’m a perfectionist if nothing else (which will surely get you in trouble every time!!), but I figure if I’m going to have a business and one that is a trusted place to buy from, then I want everything to look just so. Not to copy anyone, but just to find a good framework that would work for me to get me where I wanted to be. The thing is..... those frameworks work for other people so well, because they are who they are and they’ve found what works for them. I was so concerned about doing things the “right” way, that I wasn’t allowing myself to do things my way. 

Let's sit and talk with coffee, croissants, and some crochet! |

Nothing ever really felt like it fit just right. There was something that always felt icky or seemed to go awry. In hindsight, it just makes sense, because I’ve always been someone who needed to do things my way. Kinda like trying to learn math. Math is my arch nemesis. To put it plain, I am where math goes to die! Haha! Or so I thought anyway... Teachers would have you believe that their way was the only way to figure out a problem, when in reality there are three other ways that  you could comprehend much better. 

Moral of the story is, learn what has been tried and true, but ultimately you have to do things in your own way and in your own time. Not just in business, but in life too. Even though I’ve been crocheting and selling my merch for many years now, I’m still at square one when it comes to treating my craft like a business and not a hobby. So, yeah I’m still growing and there’s nothing wrong with that.

Have you found yourself having to start back a square one on something in your life that you felt you should be further along with? Share it with me in the comments! 

Light & Love,



Coffee. Croissants. Crochet. Vol 1.

Coffee|Croissants|CrochetAriana CountsComment
Coffee| Croissants | Crochet.JPG

Putting in Work

Greetings Tribe!

As the introverted person that I am, while I shy away from uncomfortable (and needless) small talk, I do enjoy a good one on one conversation about life. There is something so satisfying about being tucked away in the corner so to speak, with someone and connecting soul to soul. This is the reason I’m here today writing this post to you.

I will admit that over the years I have struggled a lot about how much of myself to share over these mighty interwebs for fear of the inevitable troll, but also mainly fear of people actually seeing me for who I really am. As someone who likes to stand back and observe the room before taking any action, this is a really scary thing! I would describe it as willingly walking out in public naked. Lol.

However, I’ve reached a point in my life where as Lisa Nichols says “You must hold fear in one hand and passion in the other.” I realized that I want to share who I am, be as authentic as possible, help people when I can, and continue my passion which is my small business. So I invite you to not only ogle my pretty wares, but to also take this journey of growth with me. 😃  Are you working on yourself as well? Share with me what your goals are.


Tarot Card of the Week

|Knight of Pentacles|

The knight of pentacles calls on us to pay our dues and work hard at what we want to achieve. Having an idea and inspiration is a great thing, but if you aren't putting any work into making the dream a reality, it won't come to pass. It's time to finally take that long to-do list you've been making and setting a plan in motion to get it done. Working hard is never a really fun process, but no one ever said you had to enjoy it! Staying consistent and keeping your eyes on the prize will help you make it through. Just don't forget to practice self-care along the way. You can do this and I'll be working right beside you!

Have a lovely week!

Yours truly,